This was an exciting week, with many visitors and of course, an abundance of beautiful and colourful flowers. Just like previous years, PanAmerican Seed® participated in the FlowerTrials, and it was a successful week according to the whole PanAmerican Seed team. FlowerTrials is an excellent opportunity to showcase all our new varieties, as well as our wide assortment of products. Plus, it was exciting to catch up with customers, growers, journalists and other flower fanatics. Over 1,400 visitors from all over the world took the opportunity to visit the show.
When you arrived at our location in the Aalsmeer region, you would have passed the outside perennial area before entering the greenhouse. Among many other perennials, this area included a beautiful and impressive field of our Lavandula Bandera, including the two new colours; Deep Purple and Deep Rose.
We divided the greenhouse into many different sections, starting with the new variety area. We presented over 100 new varieties, including the Fleuroselect Gold Medal Winner NEW Leucanthemum Madonna, our NEW Zinnia Zesty™ Series and the NEW French Marigold Flamenco.